LUMIÈRE PLACE TO OFFER A TASTE OF THE FAR EAST WITH ASIA℠
FOR FURTHER INFORMATION
At The Vandiver Group—(314) 324-8567 (cell)
Mack A. Bradley, SVP
mbradley@vandivergroup.com
FOR IMMEDIATE RELEASE
November 12, 2007
LUMIÈRE PLACE TO OFFER A TASTE OF THE FAR EAST WITH ASIA℠
Nationally Known Restaurateur Tri La Brings His Authentic Asian Cuisine to St. Louis
ST. LOUIS, MO., November 12, 2007 – Pinnacle Entertainment, Inc. (NYSE: PNK) today announced that Asia℠ is the latest in a series of seven restaurants to be a part of the $507 million Lumière Place entertainment complex in downtown St. Louis scheduled to open in late 2007. This will be Asia’s second location in the United States. The original location at the L’Auberge du Lac Hotel & Casino in Lake Charles, Louisiana is one of the most popular at the resort. The addition of Asia to the restaurants at Lumière Place gives the entertainment complex an international flavor.
Asia℠ is a contemporary restaurant featuring truly authentic Asian cuisine. The diverse menu offers traditional Chinese, Japanese and Vietnamese meals, soups and quick snacks. Restaurateur Tri La created Asia following his success with his nationally acclaimed Kim Son restaurants in Houston, Texas. Critics from Food & Wine, Esquire and Bon Appetit have raved about La’s cuisine.
“We are excited to bring Asia to Lumière Place,” said Todd George, Lumière Place Vice President and General Manager. “Asia is a great place for an international meal or a quick snack. They also have a great to-go menu. We expect it to be very popular.”
Set amidst the contemporary and luxurious backdrop of Lumière Place, Asia is an intimate venue with seating for 55 guests. Asia will be open seven days a week.
“We are honored to bring our authentic Asian cuisine to the people of St. Louis,” said Asia’s Tri La. “St. Louis has such a rich history of embracing food from a wide variety of international cultures; we believe our version of Asian cuisine will be well-received.”
About Lumière Place
The $507 million Lumière Place sits just north of the city’s famed Gateway Arch, and is also adjacent to St. Louis’ Central Business District, the America’s Center convention center and the Edward Jones Dome, resting at the nexus of four Interstate highways and the MetroLink light rail system.
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Lumière, which means “light” in French, reflects both the city’s French heritage and the dramatic presence Lumière Place’s 24-story luxury hotel tower will have along the St. Louis riverfront. The tower will be illuminated at night with a striking arc of light, creating a new icon on the downtown skyline. Lumière Place will offer a 75,000-square-foot casino with 2,000 slot machines, more than 45 table games, a dedicated poker room, seven restaurants and retail shops, a 200-guestroom Four Seasons Hotel with a 10,000-square-foot spa and business center, and an all-suite hotel with nearly 300 guestrooms.
Construction began on Lumière Place in September 2005. The project is scheduled to open late 2007 pending final approval by the Missouri Gaming Commission.
About Pinnacle Entertainment
Pinnacle Entertainment, Inc. owns and operates casinos in Nevada, Louisiana, Indiana, Missouri, Argentina and The Bahamas; owns a hotel in Missouri; and has significant insurance claims related to a hurricane-damaged hotel and casino complex previously operated in Biloxi, Mississippi. The Company is building a $507 million casino hotel in downtown St. Louis, scheduled to open in December. Pinnacle also has a second casino development project under construction in the St. Louis, Missouri area. The opening of both Missouri casinos is dependent upon final approval by the Missouri Gaming Commission. Pinnacle is currently developing a second casino resort in Lake Charles, Louisiana, to be called Sugarcane Bay; anticipates developing a casino resort in Baton Rouge, Louisiana, to be called Rivière; and has submitted a proposal for a casino resort in Kansas City, Kansas, subject to various approvals. Additionally, Pinnacle owns a casino site at the heart of the famed Boardwalk in Atlantic City, New Jersey, on which it plans to build a major new casino resort.