LUMIÈRE PLACE UNVEILS $16 MILLION RENOVATION AT HOTELUMIÈRE

FOR FURTHER INFORMATION

At Apogee Communications, LLC (314) 324-8567 (cell)
Mack A. Bradley, Principal
mack@apogee-communications.com

FOR IMMEDIATE RELEASE
March 14, 2008

LUMIÈRE PLACE UNVEILS $16 MILLION RENOVATION AT HOTELUMIÈRE
Upscale Hotel Includes 294 Suites, Elegant Waterfall in Completely Redesigned Atrium

ST. LOUIS, MO., March 14, 2008 – Lumière Place, Pinnacle Entertainment Inc.’s (NYSE: PNK) new $507 million luxury entertainment complex in downtown St. Louis, today announced the opening of its second hotel property. HoteLumière is an upscale, all-suite hotel that includes 294 guestrooms. The 200-room Four Seasons St. Louis opened earlier this month at Lumière Place. HoteLumière sits just east of the Lumière Place casino and is connected via a skywalk across North Second Street. The Four Seasons St. Louis occupies the skyscraper atop Lumière Place.

The 294 guest suites at HoteLumière were completely remodeled with modern convenience, elegance and comfort in mind. Each room includes signature pillow-top mattresses, Italian duvets and Egyptian cotton sheets. The suites offer high-tech features such as two plasma-screen TVs, iPod docking stations and a high-speed Wi-Fi network. The 1300-square-foot Pinnacle Suite offers a dining area, living room, wet bar and a panoramic, 180-degree penthouse view of Lumière Place and the St. Louis riverfront.

“We are excited to bring HoteLumière to St. Louis,” said Todd George, Vice President and General Manager of Lumière Place. “This hotel offers sophistication and style along with some features no other hotel in St. Louis can offer, like a skywalk to Lumière Place and an elegant waterfall in the atrium. It blends seamlessly with our new luxury casino and restaurants at Lumière Place. HoteLumière will be a great hotel choice for tourists, convention groups, families and gaming enthusiasts.”

In addition to the new skywalk and waterfall, HoteLumière includes Cascade, a new lobby bar in the heart of the hotel, where guests can stop for a drink and appetizers and get a dramatic view of the waterfall and lights. The hotel features a new 24-hour Business Center, Concierge and Valet service, plus more than 8,000 square feet of meeting and convention space. The complex will also boast a new Fitness Center, a new outdoor pool deck and hot tub along with an upgraded pool in the second quarter of 2008.

“There is a new level of excitement in St. Louis with the opening of Lumière Place,” said Joe Bryson, Director of Hotel Operations for HoteLumière. “This unique property gives us the opportunity to showcase St. Louis to visitors from around the region and across the country. The skywalk to Lumière Place and the tunnel underneath Interstate 70 will give visitors unprecedented access to Laclede’s Landing and the rest of the St. Louis Riverfront.” HoteLumière also features a new Italian restaurant, House of Savoy.

About Lumière Place 

The $507 million Lumière Place includes a 75,000-square-foot casino with 2,000 slot machines, more than 45 table games, and a dedicated poker room. The complex boasts seven restaurants, including SLeeK, a steakhouse by celebrity chef Hubert Keller. Hubert Keller is also the talent behind Lumière Place’s Burger Bar, a venue offering fresh ground hamburgers ranging from the basic to versions with white truffles and foie gras. Other restaurants include Asia from nationally known restaurateur Tri La, The Kitchen Buffet & Bistro where the buffet itself is in the kitchen, and Peet's Coffee & Tea. Peet's Coffee & Tea is a San Francisco Bay Area institution that provided Starbucks with its original coffee beans and has progressed to being the leading provider of gourmet coffees and teas in California. St. Louis will join Chicago as the only cities in the Midwest with authentic Peet's coffee venues. Nightspots include Aqua, a piano bar overlooking the casino floor and grand promenade, and globar, a high-energy lounge near the center of the casino floor. Lumière Place also features a large, hidden VIP lounge for select casino customers.

About Pinnacle Entertainment 

Pinnacle Entertainment, Inc. owns and operates casinos in Nevada, Louisiana, Indiana, Missouri, Argentina and The Bahamas and has significant insurance claims related to a hurricane-damaged hotel and casino complex previously operated in Biloxi, Mississippi. The Company opened Lumière Place, a $507 million casino hotel in downtown St. Louis, Missouri, in December 2007. Pinnacle also has a second casino development project under construction in the St. Louis area, which opening is dependent upon final approval by the Missouri Gaming Commission. Pinnacle is currently developing a second casino resort in Lake Charles, Louisiana, to be called Sugarcane Bay; anticipates developing a casino resort in Baton Rouge, Louisiana, to be called Rivière; and has submitted a proposal for a casino resort in Kansas City, Kansas, subject to various approvals. Additionally, Pinnacle owns a casino site at the heart of the famed Boardwalk in Atlantic City, New Jersey, on which it plans to build a major new casino resort.

 

All statements included in this press release, other than historical information or statements of historical fact, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, including statements regarding the timing of Pinnacle's construction projects and expected budgets, are based on management's current expectations and are subject to risks, uncertainties and changes in circumstances that could significantly affect future results. Accordingly, Pinnacle Entertainment cautions that the forward-looking statements contained herein are qualified by important factors that could cause actual results to differ materially from those reflected by such statements. Such factors include, but are not limited to: (a) many construction-related factors could prevent the Company from completing its construction and development projects within budget and on time; (b) the risk that the Company's new development projects, proposed expansions to the existing facilities, and other capital intensive projects could strain the Company's financial resources and the risk that such projects and new developments might not provide for a sufficient return, if any; and (c) other risks, including those as may be detailed from time to time in Pinnacle Entertainment's filings with the Securities and Exchange Commission ("SEC"). For more information on the potential factors that could affect the Company's financial results and business, review the Company's filings with the SEC, including its Annual Report on Form 10-K, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K.