LUMIÈRE PLACE INTRODUCES THE SHOPS AT LUMIÈRE PLACE
FOR FURTHER INFORMATION
At Apogee Communications, LLC (314) 324-8567 (cell)
Mack A. Bradley, Principal
mack@apogee-communications.com
FOR IMMEDIATE RELEASE
February 27, 2008
LUMIÈRE PLACE INTRODUCES THE SHOPS AT LUMIÈRE PLACE
Four New Boutique Shops Now Open on Lumière Place Promenade
ST. LOUIS, MO., February 27, 2008 – Lumière Place, Pinnacle Entertainment Inc.’s (NYSE: PNK) new $507 million luxury entertainment complex in downtown St. Louis, today announced the grand opening of four new boutique shops on the Lumière Place promenade. Each of the retail stores is a new destination for shoppers in downtown St. Louis.
“We’re excited to unveil The Shops at Lumière Place,” said Todd George, Vice President and General Manager of Lumière Place. “The Shops will offer something for everyone whether you are staying in one of our hotels or you’re simply looking for a new favorite place to shop in St. Louis. Lumière Place is an entertainment destination with exciting gaming, unique restaurants, luxury hotels and now upscale boutiques.”
MensRoom is an upscale clothier with names like Lacoste, Tommy Bahama, DKNY jeans and Cutter & Buck. In addition MensRoom offers high-style collections for the contemporary man including hats, polos, t-shirts, pants, belts, socks, and luggage along with Johnston & Murphy shoes. MensRoom will also offer a feature you won’t find in just any men’s store, a humidor offering fine cigars beginning in the second quarter of 2008.
Blush of Lumière Place is the new place for the female fashionista. The boutique offers an array of collections from top fashion designers including Steve Madden and Kensie, plus Lucky Brand Jeans, Jessica Simpson shoes and Rioni hand bags. Whether you’re shopping for casual, evening or business attire, Blush of Lumière Place has everything you need, including jewelry to compliment any outfit.
L’ove offers intimate apparel from irresistible and flirty to sexy and seductive. This lingerie boutique tempts you with name brand bras and panties, plus other items to create an unforgettable evening.
ETC is the place to go for all the basics and your Lumière Place keepsakes. ETC has all the comforts of home that you forgot to bring to the resort. From cameras and candy, to newspapers, toiletries and Lumière Place logo merchandise, ETC is your one-stop boutique.
MensRoom, Blush of Lumière Place and L’ove are now open Monday through Thursday, 9:00 a.m. to 10:00 p.m., Friday and Saturday 9:00 a.m. to 11:00 p.m. and Sunday 12:00 p.m. to 8:00 p.m. ETC is open 24 hours a day, 7 days a week.
About Lumière Place
The $507 million Lumière Place includes a 75,000-square-foot casino with 2,000 slot machines, more than 45 table games, and a dedicated poker room. The complex boasts seven restaurants, including SLeeK, a steakhouse by celebrity chef Hubert Keller. Hubert Keller is also the talent behind Lumière Place’s Burger Bar, a venue offering fresh ground hamburgers ranging from the basic to versions with white truffles and foie gras. Other restaurants include Asia from nationally known restaurateur Tri La, The Kitchen Buffet & Bistro where the buffet itself is in the kitchen, and Peet's Coffee & Tea. Peet's Coffee & Tea is a San Francisco Bay Area institution that provided Starbucks with its original coffee beans and has progressed to being the leading provider of gourmet coffees and teas in California. St. Louis will join Chicago as the only cities in the Midwest with authentic Peet's coffee venues. Nightspots include Aqua, a piano bar overlooking the casino floor and grand promenade, and globar, a high-energy lounge near the center of the casino floor. Lumière Place also features a large, hidden VIP lounge for select casino customers.
About Pinnacle Entertainment
Pinnacle Entertainment, Inc. owns and operates casinos in Nevada, Louisiana, Indiana, Missouri, Argentina and The Bahamas and has significant insurance claims related to a hurricane-damaged hotel and casino complex previously operated in Biloxi, Mississippi. The Company opened Lumière Place, a $507 million casino hotel in downtown St. Louis, Missouri, in December 2007. Pinnacle also has a second casino development project under construction in the St. Louis area, which opening is dependent upon final approval by the Missouri Gaming Commission. Pinnacle is currently developing a second casino resort in Lake Charles, Louisiana, to be called Sugarcane Bay; anticipates developing a casino resort in Baton Rouge, Louisiana, to be called Rivière; and has submitted a proposal for a casino resort in Kansas City, Kansas, subject to various approvals. Additionally, Pinnacle owns a casino site at the heart of the famed Boardwalk in Atlantic City, New Jersey, on which it plans to build a major new casino resort.
All statements included in this press release, other than historical information or statements of historical fact, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, including statements regarding the timing of Pinnacle's construction projects and expected budgets, are based on management's current expectations and are subject to risks, uncertainties and changes in circumstances that could significantly affect future results. Accordingly, Pinnacle Entertainment cautions that the forward-looking statements contained herein are qualified by important factors that could cause actual results to differ materially from those reflected by such statements. Such factors include, but are not limited to: (a) many construction-related factors could prevent the Company from completing its construction and development projects within budget and on time; (b) the risk that the Company's new development projects, proposed expansions to the existing facilities, and other capital intensive projects could strain the Company's financial resources and the risk that such projects and new developments might not provide for a sufficient return, if any; and (c) other risks, including those as may be detailed from time to time in Pinnacle Entertainment's filings with the Securities and Exchange Commission ("SEC"). For more information on the potential factors that could affect the Company's financial results and business, review the Company's filings with the SEC, including its Annual Report on Form 10-K, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K.